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Advertising Policy

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Advertising on POWER Family lets sellers boost a listing into sponsored slots. These rules keep ads honest for buyers and fair between advertisers.

1. Plans and boosts

  • Advertising is sold as plans for a fixed period (normally 30 days). Each plan includes a number of boosts.
  • A boost promotes one live listing for a fixed number of days with an impression budget.
  • Each plan limits how many boosts can run at the same time. Each listing can run only one boost at a time.
  • Unused boosts expire at the end of the plan period.
  • VIP members receive a free pack of boosts every 30 days, as included in their VIP plan, without buying a plan.
  • The current plans, prices and what each includes are shown on the Advertising page before you request one.

2. Paying for a plan

  • Plans are paid by transfer from an Egyptian mobile wallet or InstaPay to the account shown on the payment page. No card details are ever entered on POWER Family.
  • Each payment has its own reference and a fixed amount, and must be reported within 24 hours or it expires.
  • You send the transaction ID, the number you paid from and a screenshot of the receipt. A transaction ID or receipt screenshot can be used only once on the site.
  • The plan starts when a team member confirms the money arrived. If the payment cannot be confirmed you are told why, and the request is closed.

3. Where sponsored listings appear

  • Only in the Recommended view of the marketplace, never in Newest or Price sorting.
  • Never as the first two cards, and at most one sponsored card in every six.
  • At most one sponsored card per seller on a page.
  • Every sponsored card carries a visible "Sponsored" label.

4. Fair delivery

  • Boosts are paced over their whole period: campaigns that are behind schedule are shown first, so budgets are spread fairly and no advertiser can crowd out others.
  • Higher plans receive a larger share of sponsored slots (×2 or ×3), never a better organic position.
  • An impression is counted at most once per member every 6 hours; a click at most once per member per day. Your own views are never counted.

5. Quality floor

  • Only live, approved listings can be boosted.
  • Boosts pause automatically if the listing stops being live, the seller is suspended, or an approved Fraud Registry entry is linked to the seller.
  • The team may remove any boost that breaks the marketplace rules. Payments for boosts removed for rule violations are not refunded.

6. Stopping a boost

  • You can stop a boost at any time, and restart a stopped boost for the time and impressions it has left.
  • If you stop it within 24 hours and less than 10% of its impressions were delivered, the boost credit is returned to your plan.

7. Reporting

Your Advertising page shows impressions, clicks and click-through rate for every boost.

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